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There are numerous features of trackers offered by the adtracking technology .

You will be able to select the features in accordance with your requirement from the following brief review.

With the two trackers you must first start with finding a distinction between them.

1) Tracking Software or Tracking Service ?
Detailed explaination here, but for immediate summary
Tracking Software:
can install at your site
one-time payment
not to depend on 3rd man
There are number of pre-conditions and some software specification for programs which run on your sit, includes cgi-bin access, sot it’s unlikely that free sites only qualify.

Tracking Service:
no need to install, ready to perform
monthly payment
depends on third man
2) Tracking Visitor
The basic tracker can give the following instruction for every hit : There are users IP address, type of browser, OS, date and time of every click and referring URL.

You may require a tracker which can record the ‘actions’ of your visitor such as making a sale or downloading a book.

More advanced trackers can monitor your visitor’s movements throughout your site and even after leaving your site.

3) Campaign Features
If you run many campaigns then an overall summary of all of your current, expired, and scheduled ads is a useful feature.

Automatic checking of your links is possible.

By using sub-campaigns you can create a different URL for each advertising source but you only need on URL for tracking.|Only one tracking Url is required in sub-campaign, whereas, you can have different Urls for various advertisers.4) Report Presentation
All programs allow you to view stats online.

For example, some may prepare the report for total clicks performed for every hour. That is report may differ in extent or detail

The reports show about the campaigns are generating the most visitors list, where action tracking is available, the most sales, supporters, downloads etc.

Some tracking software programs can be used to email stats on a daily basis to see how many visitors are working on the campaign.campaign

Exporting of report stats, e.g. To visitors using the spreadsheet file, it is possible to use the software for tracking, service to give a good campaign strategy.

5) Affiliate Program
If the supplier provides an affiliate program then you can join to earn commission on sales of the product. Before promoting a product , you have to own and use it so that you can explain how it is benefited you.

Sixth, it is helpful is there is a free demonstration period or a cash-back guarantee program.

A demo is often given by some suppliers.

7) Other features
Split run testing: allows you to accurately determine the best response to, for example, different sales pages.